The Power of Storytelling in Viral Content
Storytelling is crucial for successful content that goes viral. All of our videos that include story outperform our other animations. Crafting compelling narratives allows creators to connect with viewers on an emotional level and retain their attention. Algorithms love attention retention. This video grabbed attention to the tune of 50M views across all social platforms. Let’s explore why.
What makes a good story in the world of animation? It all comes down to three key elements: character, conflict, and resolution. Let’s be specific!
Jason Vorhees and Michael Myers are making bite sized candy for Halloween. Michael sucks at making candy, he’d rather stab. So, Jason beheads Michael and makes more candy.
A well-developed character is essential for drawing viewers in and making them care about the story. Stop Motion has a built in cheat code where we can use whatever character we want. All popular franchises have a collectable articulated figure to go along with it.
Second, conflict is the driving force behind any good story. Without conflict, there is no tension, no stakes, and no reason for viewers to care about the outcome. When viewers watch to the end, the algorithms push your content to more people.
Finally, resolution is the satisfying conclusion to the story that ties everything together and provides a sense of closure. We like to create a twist, or a moral lesson. In this case, F around and get deliciously beheaded.
The power of storytelling is essential for audience retention. By using the elements of character, conflict, and resolution, animators can create compelling stories that captivate audiences and go viral.