Peter Heacock is an NYU graduate, award winning documentary filmmaker, and social video director. In 2013, he began experimenting with social video on the Vine App. He learned a lot about what you can squeeze into 6 seconds and still tell a story. From that experience, he engineered a style that works seamlessly across all digital platforms, devices, and broadcast. He is producer, director, and founder of the social video company Unpopular Now. As an artist and maker, Peter crafts hand-made animation for international brands such as: Target, Coke, Chipotle, and Amazon. His videos have been viewed over 150 million times.