Verizon: LoMejorDeMi
We directed this campaign for our agency partner The Community. Every day for a month, one Verizon phone was passed, hand to hand, across the US, capturing the diverse passions of US Hispanics, live on Facebook. The execution was That’s Lo Mejor De Mi.
Views on Facebook: 23M
Online impressions: 123M
Engagement Rate: 6%
Click-Through rate: 2.11%
